If you've ever been to the shops in downtown Houston, then you know Nick's Shoe Shine at the top of the escalator. I couldn't help but notice one day the safety brush at the foot of the escalator looks like a shoe shine brush. It occurred to me this would be a cool guerilla ad to encourage people to get a shoe shine once they reach the top. See my drawing below. I'm sorry for how bad it is, but I was excited to post this idea, and will make a better sketch later.
Combine this... 
With this... 
And get this... 

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